Advertising Agencies Continued…

The Account Services Department of an Advertising Agency is usually the liaison between the firm and the client. Normally, this department deals with the client on a daily basis, in addition to following up with the internal departments of the firm to insure that the deadlines established by the client will be met. This department's employees include the account executives and the account managers.

The Media Services department is where advertising space is bought and sold, regardless of the advertising medium. From radio and television time, to print space in a newspaper, the media services department is where the medium space is obtained. This department is also where the statistical models are calculated. These are used to determine the most effective and economically feasible advertising to utilize. By properly negotiating with advertisers for favorable rates, these specialists determine how media effectiveness can be maximized for their client's benefit. Typical positions of this department include media buyers, planners, and managers.

Sometimes clients are not only requesting advertising, but research and data as well. This is where the research department of an advertising agency comes to assist. From researching a potential target market, to determining the likes and dislikes of a particular consumer group, if obtaining data is a requirement, then the research department is where help should be sought.

The final department of an Advertising Agency is normally where most firms seek assistance. The Creativity department is where advertisements are designed, tested, and made ready for production. With so many creative details to take into consideration, people working in this department normally are as creative as they come in advertising. Their importance lies in knowing whom these ads will reach and affect. Typical positions in this department include copywriters, art directors, production managers, and graphic artists.

Advertising Agencies Today

Advertising Agencies are responsible for performing many tasks. They produce commercials and print advertisements on behalf of the products they represent, while at the same time purchasing the air time on television for the. They are the lifeline of our Capitalistic system. If your product requires further promotion, then hiring an advertising agency may be your firm's next move.

By Jamie Ward