Gift Cards

Gift cards are a hot trend in retail, and they could help you attract and retain customers. By distributing gift cards to loyal clients or employees, you foster goodwill and encourage both workers and customers to continue their relationship with your business. In addition, unlike traditional token gifts, gift cards allow recipients to use their gift when and how they want—something that's sure to promote a positive image of your company.

Gift Cards as Incentives for Employees

Many companies give gift cards as Christmas bonuses, or as a reward for exceptional job performance, such as exceeding monthly sales expectations or always meeting deadlines. Employees are encouraged to strive for goals, because they know their reward is something they can use, not another mug to clutter up their kitchen cabinet.

Gift Cards as Gifts to Clients

Most businesses thrive on long-term relationships with their clients. Giving loyal clients a gift of appreciation helps your company stand out from others and strengthens your relationship. Gift cards are ideal for client gifts, which are usually handed to a large number of people, most of whom you know little about, other than that they use your product or service. Gift cards are easy to buy, can be purchased in bulk, are kept on hand for whenever they're needed, and are appropriate for anyone.

Gift Cards as Rewards for Customer Loyalty

This is a growing trend among businesses like retailers and restaurants, and encourages repeat visits by customers. After, for example, buying 10 books at a bookstore, or eating at a restaurant five times, the customer is given a gift card worth a specific monetary amount. This is also good for smaller businesses who can't afford to offer discounts the way larger chain stores do. Instead of reducing the money brought in as you would by offering a discount, the store spends money only after the customer has spent his or her own money at the establishment.

Benefits of Gift Cards

The flexibility of gift cards makes them ideal for nearly any purpose. The recipient can use them at their convenience and for whatever they wish. Nearly every major retailer and restaurant offers gift cards, making it easy to choose cards tailored to the recipient or those that will appeal to a wide range of people. Most credit card companies also offer gift cards, for a gift with truly universal appeal. They're also practical—instead of an expensive pen set, for example, gift cards can be used for things the recipient really needs, whether it's a day at the spa, or simply a new pair of shoes. And because gift cards are small, they're easy to use and carry.

By L.E. Terry