After a layout and purpose has been determined, the next step usually involves writing the content of the newsletter. Of concern in this step is ‘Who will write, edit, and proofread the articles?' This step is of dire importance to a newsletter's production because if the content is unreadable or incorrect grammatically speaking, then it will be a major turn-off to your reader's. It will not only reflect poorly on the organization sending the newsletter, but also on the writer of the article. Whenever articles are written for a printed publication, it is important that the articles go through many different readers and drafts so that errors can be eliminated.
Also of concern when publishing newsletters is: ‘How to best use photography within the newsletter?' With digital photography now widely used, it is much easier and economical to include pictures within your newsletter. Understanding how to best use photography as a way to communicate with your clientele should be thought about prior to publishing though. By using digital pictures, there is going to be an increase in printing costs. This cost will need to be justified prior to newsletter publication.
Once your newsletter is ready for publication, the last concern besides distribution is printing. Besides content, this is the most important steps in the publication process. Deciding upon the proper paper and ink can be the difference between hundreds of dollars. Paper comes in different grades, weights, and colors. The same can be said of ink. Because the newsletters will be mailed, these components need to be considered. If the paper is to become wet, this can have an effect on the ink when it's in transit. If a heavier paper is chosen over another, your distribution costs could go up with the postal service. These reasons should be enough to warrant doing some research prior to printing your newsletter.
By Jamie Ward
