Outdoor Advertising Continued…

Each type of billboard has its own advantages and disadvantages. An advertiser needs to make a decision based on their own needs. Most of these decisions should be based on the amount of time the advertiser is going to be using that sign location for and how complicated the design will be. Painted billboards should not be used for detailed designs, but, since they usually last for one to three years, they are great for advertisers with a long-term contract on the same location. Adhesive vinyl billboards are also best for long-term contracts since they cannot be moved, and these billboards can have more complicated designs. Flex vinyl billboards can have complicated designs and have the added bonus of being very easy to move, so if you want to rotate your advertisement to various locations, this is a great option. Posters also are good if you plan to rotate your locations or your advertisement itself, since they only last around a month and you will then need to change them anyway.

A newer form of billboard is called trivision. Trivision billboards change between three different images. This means that one advertiser can display three different products or services, or three different advertisers can use the same space. Trivision billboards are still pretty costly, however.

Vehicle Advertising

Another popular type of outdoor advertising is vehicle advertising. Today, companies can put their advertisements on the sides of buses, shuttles, and cars. In cities like New York, advertisements are put on the top of cabs. There are also certain companies that offer advertising on the sides of delivery trucks. That allows over six hundred square feet of advertising space! If that doesn't impress you, you best try and get your advertisement up in the air on the side of a blimp.

Wallscapes

Wallscapes are another way to get a message across in a big way. They can offer over one thousand square feet of space for your advertisement. They are most popular in cities where there is not enough room for other types of outdoor advertising.

Benefits of Outdoor Advertising

• They can't be turned off, like a television or radio.
• People are spending more and more time in their vehicles.
• It is much more inexpensive than other forms of advertising.
• At almost any given moment, someone will be driving past your advertisement.
• Your advertisement will reach a substantially larger number of people than other forms of advertising.

By Christy Patrick