TV Advertising Continued…

The selling of television advertisements has become quite a science. Most markets sell television advertising targeted to reach the product's best buying group based on the demographics of the group watching a particular show or during a specific time of day.

For example, many viewers of the annual U.S. Super Bowl look forward to the innovative television advertising as much as they do the game. The value of television advertising to companies during that block of time must have proven worthwhile; in 2004, advertisers agreed to spend $2.3 million for each 30-second ad.

Small companies may think the cost of television advertising is prohibitive, but with the guidance of television account executives, even the smallest may find it lucrative to invest in television advertising because of the large audience and its proven track record of consumer spending.

By Jamie Ward